Jacinta McDonell launched the highly successful US franchise Anytime Fitness into the Australian market in 2008, alongside her brother Justin. With over 430 clubs in Australia and over 3,000 clubs with three million members worldwide, Anytime Fitness has grown to be Australia’s number one health club chain.
An inspiration to many Australian business women and a mother of three, Jacinta has now exited Anytime Fitness and has turned her entrepreneurial passion towards two new business ventures that aim to change the way businesses view giving and social responsibility.


A strong advocate of using ‘business for good’ – Jacinta established The Human Kind Project in 2015. A not-for-profit foundation that funds life changing projects in Africa and India, the Human Kind Project connects projects to businesses to build brand equity whilst creating lasting social change. She and her team now work tirelessly to fund and support organisations that deliver change in the world.

In December 2015, Jacinta opened Urban Yoga, a new style of yoga studio based in the heart of Surry Hills. The studio offered a new approach to yoga practice, with sequences taught as movement to music with beautiful visuals to give students a fully immersive experience.

The launch of W1LL in October 2017 is the next step in Jacinta’s mission to make yoga accessible to everyone – all levels, wherever they are – to help people find better health, well-being and peace.

To support The Human Kind Project, W1LL contributes to changing the lives of 37,483 people in a community in Malawi with a portion from each purchase at the studio going direct to the non-profit.

From spending time on Necker Island with Richard Branson and the Virgin Unite team to small third-world villages with The Hunger Project, Jacinta continues to reinvent the way to view business, it’s purpose and the way we view purpose in our own lives.

Jacinta splits her time between Byron & Sydney and has three beautiful children


The Human Kind Project is completely registered with the ACNC and as a DGR2 status foundation looks to raise funds for and on behalf of worthy and like minded not for purpose organisations.  Human Kind Project is an organization invested in mindset change, our focus is to end inequality within the global community.